NCAA March Madness 2023 has finally arrived, in which 68 teams compete in seven rounds to win the national championship. It is one of the most-anticipated sporting events in the United States. You can watch the entire basketball events on LG TV using the NCAA March Madness Live app by signing up with your cable TV provider.
Additionally, you can stream all basketball tournaments live via casting or mirroring using the NCAA March Madness Live app. It is free to download from the Play Store and App Store.
If you don’t have a cable TV provider subscription, you can use live streaming services to watch sporting events. NCAA March Madness is streaming on DirecTV Stream, YouTube TV, Sling TV, fuboTV, Paramount+, and Hulu + Live TV.
How to Watch NCAA March Madness 2023 Live on LG TV
You can stream NCAA March Madness Live on LG TV in five possible ways.
How to Install NCAA March Madness Live on LG TV
NCAA March Madness Live app is officially available on the LG Content Store. It is compatible with LG Smart TVs that are running webOS 4.0 or later versions.
1. Press the Home button on the remote control.
2. Click LG Content Store from the launcher.
3. Choose the Apps category and click the Search bar.

4. Enter NCAA March Madness Live and locate the app.
5. Select the appropriate app and click Install.
After the installation, you need to activate NCAA March Madness Live with your TV provider credentials.
How to Activate NCAA March Madness Live on LG TV
1. Open NCAA March Madness Live on your LG TV. Take note of the activation code that appears on the TV screen.
2. Visit ncaa.com/activate from a web browser and select LG from the devices.

Enter the activation code and click Continue.

3. Verify your account by logging in with your TV provider credentials.
4. Finally, start streaming the 2023 NCAA Division I Men’s Basketball Championship live.
How to Cast NCAA March Madness Live on LG TV
Those with old LG Smart TVs can use a Chromecast device or Google TV to cast NCAA March Madness Live on TV. For this purpose, connect your Chromecast-connected LG Smart TV and your Android/iOS smartphone to the same WIFI network.
1. Install the NCAA March Madness Live app on your Android (Play Store) or iPhone (App Store).
2. Open NCAA March Madness Live and log in with your TV provider.
3. Play a basketball event and click the Cast icon.

4. Select your Chromecast-connected LG TV from the nearby devices.
Once connected, the selected event will start playing on your LG TV via casting.
How to Watch NCAA March Madness Live Using AirPlay
LG Smart TVs have built-in AirPlay support for 2018 (running webOS 4.0) or above TV models. So, you can instantly screen share any content from your iPhone to the TV. This way, you can watch NCAA March Madness live without installing the app on your TV.
1. Go to the App Store on your iPhone or iPad.
2. Search for CBS and choose the app from the results.
3. Click Get to install CBS on your device.
4. After the installation, connect your LG Smart TV to a WIFI network that should be the same as your iPhone.
5. Open the CBS app and log in with your account.
6. Play any NCAA March Madness event from the home page.
7. Open Control Center on your iPhone and click the Screen Mirroring icon.

8. Select your LG Smart TV to start wireless mirroring.
Start watching the live basketball tournaments on your LG TV via AirPlay.
How to Watch NCAA March Madness With Cable
CBS, TNT, TBS, and truTV are the cable channels to watch NCAA Division I Men’s basketball tournament events live on LG TV.
Women’s NCAA March Madness events are airing on ABC and ESPN networks. These channels are available on subscription-based cable TV providers like AT&T, Comcast, Verizon, Charter Communications, Dish Network, Spectrum, Altice USA, Cox Communications, Armstrong Cable, DirecTV, Optimum, Xfinity, etc.
Alternate Apps to AirPlay NCAA March Madness on LG TV
Besides the CBS app, you can install any one of these apps on your iOS device to AirPlay NCAA Division I basketball tournament live on LG TV.
- TNT on LG TV
- truTV on LG TV
- TBS on LG TV
How to Watch NCAA March Madness Without Cable
Installing a live TV streaming application is the best way to stream NCAA March Madness events without cable. Unlike cables, you will get free DVR space to record your live events.
Sling TV

Sling TV is an affordable way to live stream NCAA March Madness. You can install Sling TV on LG TV directly from the LG Content Store. You need to subscribe to Sling Orange and Blue plan, which costs $55 per month. So, you will gain access to ESPN, truTV, TNT, and TBS channels.
Hulu + Live TV

Hulu + Live TV is a premium tier of Hulu on LG TV that costs $69.99 per month. With this plan, you can access ESPN+, Disney+, and TV channels like truTV, CBS, TNT, TBS, and other ESPN networks. It also provides unlimited DVR space to record live TV shows and sports events.
YouTube TV

YouTube TV on LG TV offers 100+ channels, including CBS, TNT, ESPN, and truTV. Although it costs $72.99 per month, it offers a 7-day free trial if you are signing up for the first time. For offline viewing, you can record live NCAA March Madness events using unlimited DVR space.
fuboTV

fuboTV on LG TV is the best streaming service for watching live sports events. The fubo Pro plan costs $74.99 per month to stream basketball live events via CBS and ESPN. Streaming Women’s NCAA March Madness requires a Sports Lite add-on ($9.99 per month) that offers ESPNU and ESPNEWS.
DirecTV Stream

DirecTV Stream offers CBS, TNT, truTV, and TBS in its choice package for $74.99 per month. Using DirecTV on LG TV, you can record March Madness events for free. But ESPNU and ESPNEWS are only available on the Entertainment plan that costs $99.99 per month. It also offers a 5-day free trial for new users.
Paramount Plus

For streaming NCAA Division I Men’s basketball tournament alone, Paramount Plus on LG TV is the best choice. It has two subscription plans viz ad-supported for $4.99 per month and ad-free plan for $9.99 per month. You will also get a 7-day free trial to try their services for the first time.
Men’s NCAA March Madness 2023 Schedule
Events | Dates | Timings | Channels |
---|---|---|---|
Selection | March 12 | 06:00 PM ET | CBS |
First Four | March 14-15 | 06:40 PM ET | truTV |
First Round | March 16-17 | 12:15 PM ET | CBS, truTV, TBS, TNT |
Second Round | March 18-19 | 12:10 PM ET | CBS, truTV, TBS, TNT |
Sweet 16 | March 23-24 | 06:30 PM ET | CBS and TBS |
Elite 8 | March 25-26 | 06:09 PM ET 02:20 PM ET | CBS and TBS |
Final Four | April 1 | 06:09 PM ET | CBS |
NCAA Finals | April 3 | 09:20 PM ET | CBS |
Women’s NCAA March Madness 2023 Schedule
Events | Dates | Channels |
---|---|---|
First Four | March 15-16 | ESPNU and ESPNU |
First Round | March 17-18 | ESPN, ESPN2, ESPNEWS, ESPNU, ABC |
Second Round | March 19-20 | ABC, ESPN, ESPN2, ESPNU |
Sweet 16 | March 24-25 | ESPN, ESPN, ABC |
Elite 8 | March 26-27 | ESPN |
Final Four | March 31 | ESPN |
NCAA Finals | April 2 | ABC |
FAQ
You can watch the Men’s March Madness tournaments on TNT, truTV, CBS, and TBS. NCAA Women’s Basketball events are airing on ESPN.
No, you should have subscribed to a cable TV provider or live-streaming service to watch March Madness sporting events.
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